Privacy Policy
Last updated: 20 June 2026
Who we are
For Keeps Collection is a memorial website and legacy book service based in the United Kingdom. We offer families a way to honour and preserve the memory of their loved ones through beautifully made digital and printed keepsakes.
When this policy refers to "we", "us" or "our", it means For Keeps Collection.
What information we collect
When you register your interest through our website, we collect:
- Your first name and last name
- Your email address
- Your interest areas (memorial website, legacy book, or planning ahead) if you choose to tell us
We do not collect payment details, identification documents, or any sensitive personal data at this stage.
How we use your information
We use your information to:
- Send you the Home Going Checklist and related resources you signed up to receive
- Contact you when we are ready to take on our first families
- Send you occasional emails about memorial websites, keepsake books and family legacy resources, in line with your consent
We will not use your information for anything else without asking you first.
Your consent
By registering your interest and ticking the opt-in box, you are giving us permission to email you. You can withdraw that permission at any time by clicking the unsubscribe link in any email we send you, or by contacting us directly.
We do not use pre-ticked boxes. Your consent is always your choice.
How we store and protect your data
Your information is stored securely in Brevo, our email marketing platform. Brevo is GDPR-compliant and based in the EU. We do not sell, rent or share your personal information with third parties for their own marketing purposes.
We keep your data for as long as you remain subscribed. If you unsubscribe, we will suppress your email address to make sure we do not contact you again.
Your rights
Under UK data protection law, you have the right to:
- Ask us what information we hold about you
- Ask us to correct or delete your information
- Object to how we use your information
- Withdraw your consent at any time
- Make a complaint to the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, contact us using the details below. We will respond within 30 days.
Cookies
This website does not use tracking cookies or advertising cookies. We may use basic session cookies that are necessary for the site to function. No personal data is collected through cookies.
Changes to this policy
If we make any significant changes to this policy, we will update the date at the top of this page. If you are subscribed to our emails, we may also notify you directly.
Contact us
If you have any questions about how we handle your personal information, please get in touch.